So you are ready to grow your remote team and hire the next great talent. You spend time writing that job posting, then hit publish, and wait for the candidates to come rushing in.
But then you look and barely anyone has applied. What gives?
A big challenge for most organizations that do not have Google or Airbnb level brand recognition, is having their remote jobs seen. And not only seen but getting in front of the right people who fit the ideal profile for those remote jobs.
Today, there is so much noise and thousands of other companies hiring remotely, that candidates have more options of where to apply.
But fear not, you can still build more visibility for your remote jobs to ensure quality candidates are applying. Below I’ll share how you can best advertise remote jobs more effectively in today’s modern market.
How Do I Post An Attractive Remote Job?
The first place to start is to ensure your remote job listing is attractive. Meaning it’s engaging and will naturally get candidates pumped about the role as they begin reading.
While I recommend reading our Remote Job Listing Template, here’s a quick breakdown of some checklist items to make your remote jobs more engaging:
A clear title of the job
Ensure keywords like remote, work from home, telecommuting, or hybrid are clearly called out. Pending where you promote the jobs, you may or may not need it in the title. But it should be clearly defined what type of work it will be.
Engaging job listing overview
Does your remote job listing sound like a lame legal document? Does it read with no personality? If yes, it’s another reason you may have trouble getting job seekers to apply. You don’t need to be the perfect copywriter, but make it interesting and have some personality!
Employee benefits and perks
This is the best place to really sell your company and this remote job. What’s in it for the potential employee to WANT to apply to this role? Every company offers different benefits and perks, but the more cool things you put in place for employees, the more attractive your jobs will be.
Remote work policy
Since you are hiring remotely, it’s important that your company has a legit remote work policy. It doesn’t have to be overly complicated but should be very easy to read and accessible to everyone. Some remote-first companies put together some amazing handbooks, which is a great option too. But a great place to start is this remote work policy checklist.
What’s it like to work at your company? What can remote workers expect? People love to understand the culture and the values leadership lives by. An attractive remote job will include some insights or link the job seeker to an article or webpage that includes insights into the internal culture.
Include the salary
I know companies don’t like to include this often, more of a negotiating tactic.
But having a salary will ensure you attract candidates who are comfortable with the salary, instead of people wasting time who have many different requirements.
Plus, including the salary is becoming the law in some states and countries. Check out this CNBC article about a few states that have made it a law.
8 Ways to Advertise Your Remote Job Openings
Beyond making an attractive remote job listing, next you’ll need to better advertise it to ensure you get the most views.
There are a few solid options to better promote your remote job openings, but these are the eight channels that tend to work best. Use this as a checklist for your job advertising strategy!
1. Career Page On Company Website
One of the first places to advertise remote jobs is your company career page. The company website is a great place to attract candidates and a commonplace for people to research.
You may have a custom-built page or integration with a third-party application to manage your jobs. Either way, this is one of the first places to publish your remote jobs.
However, if you don’t have a well-known brand or promote those open roles consistently, you may find limited web traffic and applications to this page.
2. Brand Social Media Accounts
At this point, most companies understand the value of using social media for their business. But one of the best ways to advertise remote jobs and work culture is via brand social media accounts.
And the stats show exactly why social matters:
- 79% of job applicants use social media in their job search. (Glassdoor)
- 70% of hiring managers say they’ve successfully hired with social media. (Betterteam)
- At least 58% of U.S. consumers use social media to follow brands. (MarketingSherpa)
Make your social copy interesting, use visuals, and hashtags where your ideal candidates might see the open remote job. Some of the places to post would be LinkedIn, Twitter, Instagram, Reddit, TikTok, etc.
3. Employee Social Media Accounts
Beyond your branded social media accounts, see if other employees will help share it on their own social networks. Typically, the social media connections of your employees do not overlap with your company page. And employee referrals have some of the best applicant-to-hire ratios.
The idea of employees sharing content on your behalf is historically been called employee advocacy. But there are many variations of terms like employee influencers, employee amplification, and employee activation.
This is a powerful way to advertise remote jobs, work culture, or any news about your company. By utilizing this strategy, you can reach thousands more potential candidates while building a strong employer brand.
4. Job Boards Dedicated To Remote Work
Online job boards have been around for quite some time, yet not all will be perfect for you to promote your remote jobs. You’ll want to focus on remote job boards specifically, where there is a community of talented job seekers looking for this type of work.
You may have heard of larger job board networks like Indeed, ZipRecruiter, and Monster. And while those platforms can be great, I’ve found them limiting sometimes, very broad, and a huge mix of candidates that you have to disqualify.
With remote work job boards, you can really refine your audience and reach. Your remote jobs won’t get buried in a sea of listings and the quality of candidates should greatly improve. Additionally, there are even niche remote job boards as well focused on particular fields.
Am I biased since I have a remote job board of my own? Maybe a bit.
But when I was first looking for remote work, the job boards were my favorite places to find great gigs. And these are the main places I would continue to look for new opportunities in the future regardless.
5. Add It To LinkedIn Talent Solutions
Besides posting on LinkedIn company pages, the social platform also has a popular jobs network. According to LinkedIn, 4 hires are made every minute on their platform! Pretty insane, right?
There is massive visibility of almost 800 Million users on LinkedIn, tons of filtering options, and easy ways to manage applicants.
So as a hiring manager, you have a few options with LinkedIn Talent Solutions.
- You can post a remote job for free
- You can upgrade to their Recruiter product
- You can also use LinkedIn Talent Insights
I’ve also had some pretty great experiences hiring and posting remote jobs from the platform as well. I’ve even been able to use their recruiter product and was pretty powerful to manage candidates.
6. Share It In Related Slack Communities
While Slack has become a tech giant (and also owned by Salesforce), there have been many free communities for like-minded people created with the platform. For example, you can join Slack communities around marketing, product, content, sales, etc.
Many of these you will need to request to join, but can be great communities to get your open remote jobs in front of the right people.
I’ve personally joined RevGenius, for revenue professionals across an array of job fields. Not only can you post jobs in their community, they too have a job board where you can post remote jobs if you’d like.
There are also quite a few Slack communities for remote workers, which can also be fun, informative, and help you better promote any virtual jobs.
7. Create Paid Ads For Jobs
One of the quickest ways to better advertise your open remote positions is to set up paid ads. If you have a healthy budget to work with, it can be the easiest way to immediately target specific audiences that would be interested in your jobs.
You can create ads on LinkedIn, Twitter, Facebook, Instagram, TikTok, or wherever your target candidates might be most active. These are ads that can show in an individual’s social feeds and can grab attention for your roles or work culture.
Some challenges with paid ads:
- It can be expensive. Compared to job boards, communities, or some of the other areas above, paying to be seen ads up. This is especially true if you have multiple remote jobs to promote.
- People are so used to ads. The reason this is a challenge is people are used to scrolling past or ignoring it. We are bombarded with paid ads every day that we are desensitized to them at times.
- You need to strategize more. You’ll need to think about targeting options, ad copy and design, measuring results, and monitoring the budget. A bit more work to get the ads right and to ensure it’s actually working.
8. Share Directly With People That May Fit
Another way to advertise your remote jobs is directly sending them to ideal candidates. If you know the type of person that fits the role, send it to them via a direct message.
I get recruiters or hiring managers messaging me open remote jobs weekly! Even though I’m not in the market to change jobs, I try to respond to all of them.
Not only am I now aware of their company now but that they are hiring. So I’m starting to build a network that I can always reach back out to later.
Plus, sometimes I even forward that job to someone in my network I think could be interested or a good fit. That’s even more eyes on the remote job!
A survey conducted by Monster found that 65%+ of respondents would be open to hearing about a new job opportunity. So shoot your shot, and hit up the DM’s of people that appear to align with your ideal candidate.
You might find that advertising your remote jobs in all the ways above is the right move. Naturally, you would achieve maximum visibility by doing so.
However, depending on the job type, some channels may not be where your ideal candidates are looking for remote work. It’s good to monitor these options and see where the best results are being generated.
Also, know what type of budget you have. Some options may be too expensive pending the number of jobs you are hiring for currently.
But don’t worry if your budget is limited, you still have plenty of free options that will drive attention too.
Happy remote hiring!